Every week, The Economist hides puns in its headlines and articles.
We find them.
Latest issue
Issue of September 19, 2026
Issue of September 19, 2026
Headlines
Alternatives to milk are losing moomentum
Business · Alternatives to milk are losing moomentum
“Moo” meets “momentum” — a five-star bovine portmanteau for an article about dairy’s comeback against oat and almond pretenders.
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A British tea party
Britain · A big-state prime minister meets a small-minded British public
Bagehot column on a British public revolting against higher taxes. “Tea party” simultaneously invokes the most British ritual imaginable and America’s anti-tax movement — whose backronym was “taxed enough already.”
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Don’t fear the inheritocracy
By Invitation · Don’t fear the inheritocracy
Portmanteau of “inheritance” and “aristocracy” — and a nod to the Blue Öyster Cult classic — for an essay arguing the Great Wealth Transfer is less dynastically threatening than it sounds.
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Bond markets aren’t just running a temperature
By Invitation · Bond markets aren’t just running a temperature
Directly rebutting Scott Bessent’s claim that bond markets have a “fever” — the headline says no, this isn’t a passing illness, it’s structural. Medical metaphor weaponised against the Treasury secretary.
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Alt-milks turn sour
Business · Alternatives to milk are losing moomentum
The subheading on the same dairy article. Milk literally turns sour; so has the alt-milk business. Simple, elegant, does two jobs at once.
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Buried in the text
British voters prefer the asses in Devon to the asses in Westminster
Britain · There is too little money in British politics, not too much
After noting the Donkey Sanctuary receives more donations than all major parties combined, the leader deploys “asses” — the zoological term for equines in Devon and the colloquial one for politicians at Westminster.
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Mr Trump has tried to beef up supply
The World This Week · Economic data, commodities and markets
In a passage about record-high ground-beef prices, the article notes Trump “tried to beef up supply.” The idiom is perfectly literal here — he is, in fact, trying to increase the supply of beef.
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The write stuff
Culture · Is it still worthwhile to teach cursive in school?
The cursive article’s closing line wonders if schools are teaching children “the write stuff” — a homophone swap of “right” for “write” in Tom Wolfe’s title. Old pun, but it lands here.
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This trial has therefore been voided
Business · Sleep like a pro
Bartleby’s mock memo on a workplace sleep programme reports that excessive magnesium doses acted as a laxative, so the trial was “voided.” The clinical term for cancelling a trial meets the gastroenterological one.
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A “special electoral operation”
Europe · Russia’s sham election is descending into farce
Russians are calling the Duma vote a “special electoral operation” — echoing Putin’s euphemism for the invasion of Ukraine. Dark, pitch-perfect, and coined by the Russian public rather than the Economist.
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Not so much “Life on Earth” as “Life in Earth”
Culture · The world’s most essential habitat does not get its proper due
Suggesting Attenborough’s next documentary about soil should swap one preposition in his famous title. A tiny change — “on” to “in” — that reframes an entire genre.
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We should definitely sleep on it
Business · Sleep like a pro
Bartleby’s final line recommending the company “sleep on it” before expanding the sleep programme further. The idiom meaning “delay a decision” meets its literal subject.
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